Artists create. They create whether someone will like what they’ve come up with or not, but in the end they create.
Others, like myself, struggle through that process. Even when we think we have great ideas our attempts fall flat when it comes to execution.
Although it has been challenge for me to produce my own art, I am still able to appreciate the talent of a true artist’s finished art piece.
My cousin Kyle has been one of my all time favorite artists. When we were younger I would look through his notebooks of drawings and paintings, looking for new additions or just scrolling through the ones I had seen 10 times.
I loved seeing what he was working on. Every page was more interesting than the next and they just got better as the sketches went on.
I would think “how is he so creative? I wish I could be that creative”.
But what if my belief that I wasn’t creative was just a slight flaw in my creative thought process?
I first thought that when Ryan Fletcher, a mentor of mine told me…
“ALWAYS create for those who will, NEVER create for those who won’t”.
Just like that… BAM!!!
It finally hit me, I hadn’t been creating for those who “will”, I had been creating for those who “won’t”.
Kyle didn’t create for those who won’t. Maybe that is why it seemed so easy for him.
The reality is, there isn’t one piece of art, music, writing or invention that is liked by EVERYONE. It is essentially impossible to create one thing that every single person agrees is good.
An example of this could be found as one of my favorite movies growing up.
It could be argued that Dumb & Dumber is the funniest movie of all time but guess what? Somewhere, there is someone who didn’t crack as much as a smile through whole movie, maybe even someone that left the theater before it was over.
That movie wasn’t created for them. The Farrelly brothers wrote it for those who would like it.
The storyline didn’t change the to meet the cinematic needs of every person to watch it. They were well aware that some wouldn’t care for it but that didn’t concern them.
After hitting nearly $250 Million at the box office one would assume that there weren’t that many didn’t like it but I assure you, there were some.
After many years of having ideas that were left for dead due to the fact that they needed to be “approved” by everyone in order to be considered something of value, my thought process had to change.
As notebooks full of writings and fully recorded episodes from my podcast that was about to be launched sat on the shelf with all the other ideas I thought back to what Ryan said.
After I really understood what he was trying to say, I was able to realize something that set my creative mind free.
I finally understood this to be true…
“There will be people that don’t like my podcast or writings, there will be people that will say they flat out suck… but, there will also be people that will gain value from them and possibly have a better day because of them. That in itself is worth it”.
So which one should I choose to create for?
Once I was able to accept the fact that “I knew” some people, maybe many people, wouldn’t like my creative work, it allowed me to quit creating for those who won’t and…
ALWAYS create for those who will.